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The web site had the following on the web site, "Where Do We Ship? Save Up To 50 Off." We noticed that the web site said " On Brand Name Cabinetry! Call Us At 248-233-2000." It also said " Let Our Professional Design Staff Bring Your Dream Kitchen To Life! Compare Pricing On Hundreds Of Doors Instantly To Find Your Best Match. Start Your Purchase Here! Choose One Of The Three Options Below. Already have a design and a manufacturer in mind63 Click here to enter in your grocery list of cabinets and Cabinetek will price them instantaneously in any style you want! Take your 20." The header had Kitchen Cabinets as the highest ranking optimized keyword. This keyword is followed by Cabinets, Design, and Pioneer which isn't as urgent as Kitchen Cabinets. The other words cabinetek.com uses is JS International. JSI is included and could not be viewed by web crawlers.